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"Mobile Delivery and Pickup Laundry": How to Get Started

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Laundry remains one of the biggest needs of life, especially in big cities and metropolitans. Laundromats are getting outdated lately, and people are looking for ways to simplify the laundry process amidst their busy lives. The self-service laundromat industry itself is a huge one with over $3 billion revenue in the U.S. each year, and at the same time, on-demand laundry apps, mobile laundry service, and pickup and delivery service are starting to pick up to be a new viable business model.

While none of the on-demand apps reached the Uber and Lift popularity, and there's no clear winner, starting your own pickup and delivery laundry is certainly a viable one, especially if you life in a location dense with apartments and residential areas. It required a relatively small startup investment and also has a relatively low entry barrier.

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Interested to start this business? Here are a few things to help get you started:

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1. Startup Investment
You will need a reliable and big enough vehicle (a van will be sufficient), as well as your washing machines. Being a pickup and delivery service, you won't as many washing machines as in a laundromat, and even starting with only one can be sufficient. You can either make it a home-based business or lease a location. The rent cost can vary with locations, and you will need a good location close to apartments and housings. It's sufficient to start with around $20,000

2. License and Permits
Most location won't require you a special license or permit. However, it may vary depending on your location. Consult your local authorities to get a better information regarding required license and permit. Getting an insurance will also be a good idea, since you might be dealing with lost clothes or damages. Research your options for a third-party liability insurance before settling in.

3. Labor
Depending on the scale of your business, this business might be labor intensive as it gets bigger. Calculate your labor costs carefully so that it won't eat up your profits. Your labor cost shouldn't be more than 20% of your actual revenue, with 10%-15% being ideal. As you are dealing with other people's clothes, thorough background check for your employees might be necessary, as you'll want to avoid theft and misconduct.

4. Marketing
As mentioned, some apps for on-demand laundry services are available, depending on your location. It can be a good way to start your business. Traditional marketing like brochures and flyers, as well as social media and online marketing, can also be effective.

5. Monetizing
You can make this business with a membership business model, charging your clients weekly or monthly. You can also charge per piece or per lbs. Research the current competition to get a picture of your competitors' pricing strategies. That way, you can determine proper pricing while also maintain the profitability of the business.

Earning Potential

The average earning for a conventional self-service laundromat is around $48,000 a year. Being a pickup and delivery service, you can charge a higher premium for your transportation service, but of course, you'll need to consider your gasoline and transportation costs.