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"Toy Manufacturer Business": How to Get Started

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Toys and children industry, in general, is a multi-billion dollar evergreen industry with over $19 billion of revenue in the U.S. alone. There are almost 75 million children today in the U.S. and a new one is born with each and every day. The massive industry opens up opportunities for new businesses, and one of the most lucrative ones is to start a toy making business.

Used to be a venture with a high capital barrier, with the advent of 3D printing and mobile apps, it's now cheaper than ever to make a toy. Not only for children, adult toys, action figures, and designer toys are also a booming market. With the steady 5-7 % growth in the toys industry with each passing year, and how kids got bored easily, there's always the need for a new kind of toy.

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Have a design passion, the love for kids and toys, and is interested in being a toy maker? Here are some things to help get you started:

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1. Startup Cost
Toy manufacturing can come in great variations of scale, and your startup investment will also vary accordingly. A full-blown toy factory can cost millions of dollars. However, you can start with a 3D printer, computer, packaging, and other equipment that can only cost you $20,000 and even below.

2. Designing your Toys
Design and concept will be the one that makes or breaks your toy business, and you should definitely put enough time in it. Research the current competition if there're any gap and opportunity you can delve into. Is your local market lacking of good educational toys? Go for it. Is your market too focused on toys for male children? Then it's an opportunity to focus on female children toys. Is your town full of designers, comic book enthusiasts, and nerds? Then maybe starting collectible designer toys will be an opportunity. Hone your instinct and creativity, you are only limited by your own imagination.

3. Marketing
Remember our days as kids where we got envious to other kid's new toy? Commercialization in the children business can be tricky, but once you nailed it, it will be contagious. The most effective marketing for children is, unfortunately, movies and popular shows tie-ins, which will be very difficult if not impossible for us beginners. Utilize viral marketing techniques like videos, negotiate display merchandising deals on your local toy stores. Build a great website that is appealing to children, and social media campaigns to support it.

4. Licenses and Permits
Most U.S. states will require you a special permit for children business. As you'll be dealing with kids, it's a good idea to apply for insurance that covers third party liabilities. Consult your local authorities and if any, toy industry association or community near your location, they can certainly help with information and application process.

Earning Potential

A U.S. national average salary for toy maker is around $37,000 annually. However, as an independent toy maker and business owner, your earning potential can be significantly higher.

Many toy businesses that are started small, even home-based, are now making millions each year. The key to this business is creativity, perseverance, and a genuine passion for fun.