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"Candle Making Business": How to Get Started

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Even in this day and age, candles are a commodity still needed by a lot of people. People need it when blackouts happen to light up the house, churches need them regularly, many restaurants use it as decoration, and of course, there's that aromatherapy candle for many purposes.

Making candles can be a home-based business with a lot of potentials, and will need a relatively low startup cost as well as relatively easy to start. It might just be the simple idea you can start right away, and can be a profitable and sustainable business.

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Here are some pointers to help get you started:

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1. StartUp Cost
The majority of the startup costs will be to purchase wax-melting equipment, and supplies such as the wax itself, wick and wick tabs, fragrance oil, molds, and dye among others. You can start with as low as $2,000 if you plan to start it small and home-based. If you plan to open a storefront or a factory, you'll need to factor in the real estate cost, whether rent or purchase, to the initial startup costs.

2. Permit and Licenses
Most states won't require a special permit for this business. However, if you plan to do it at home, you might need a zoning permit. Consult your local government for a better information as license and permit requirement can vary with locations.

3. Make your Candles
Many online and offline resources are available for the how-tos of making candles. However, the first thing you must do is to find your niche. Many kinds of candles are available, and it will affect how you will market the product. You might need to invest some time for research as well as trial and errors to make a unique product, e.g. a unique aroma, unique shape, etc.

The fragrance is a major, number one influence in purchasing a candle, so it's a hint of where you should pursue.

It's also a good idea to diversify your products to many types, catering all different kind of demands, but make sure you have a specialty item you can be proud of as a centerpiece for marketing and money generator for your business.

4. Where to Market your Product
As mentioned before, many churches, religious venues, and restaurants can be a good place to supply to. If you make aromatherapeutic candles, you can sell online as well as to retail stores that sell such product. To do so, though, you'll need to invest on branding and nice packaging. Find a bakery or patisserie to supply their birthday candles. Be creative, opportunities are always there around the corner.

Earning Potential

The average price of a candle is around $5 a piece, although scented candles can be sold as high as $20 depending on quality. With that in mind, selling 500 candles a month will net you $2,500 a month, or $30,000 annually.

The U.S. consumption of candles is a huge $2 billion per year, with 7 of 10 households are regular candle user, averaging 1.3 kg a year. So, market opportunities are definitely there, you just need to do enough market research to find your potential market.