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"Personal Trainer Business": How to Get Started

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Are you a fitness enthusiast? Or a yoga freak? Or have a passion (and credentials) with martial arts? Why not turn that to a business. With health consciousness is increasing all around the world, the fitness industry is rapidly rising, and seemingly everyone is a fitness junkie nowadays.

With that in mind, the personal trainer business is also a rapidly growing one, and can provide serious earning potential once you build your credibility and client base. But isn't the competition tight? Or, Well, I'm not even that good in my own gym, how can I be a trainer? How much money can actually be made?

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We will try to answer all that questions to help you get your personal trainer business started below.

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1. Startup Investment?
As you can guess, this business requires more knowledge and time capital rather than monetary, and you can literally start with zero, provided you already got a reliable transportation method. You will, however, need to invest some time (and possibly money) to get the necessary training. You won't be able to teach yoga if you never join a yoga class, or at least learn from somewhere, obviously.

2. Get Certified
Many gym and fitness-related companies offer personal trainer certification, and it's worth it. Apart from getting the necessary knowledge and skills required to pass the certification, a certified personal trainer has better credibility and marketability compared to uncertified ones. Many options are available, however, and applying for one might cost you ranging from $50 to over $1,000. Beware of scams, research your options and read the reviews, if available.

3. How to Get Clients
For businesses where you'll need to market yourself such as this one, sometimes, the make-or-break difference is simply the courage to make that first marketing pitch. Yes, you might not be the best at your gym or your yoga class, but remember most of your potential customers aren't looking to be a professional athlete. They'll rather be with a moderately-skilled personal trainer they can get along with, rather than with a so-called professional one where every training reminds you of that high school teacher everybody hates.

Be relentless in marketing yourself, build a social media presence, ask your friend to recommend you. And when you finally got a client, give them the best you can, and improve continuously. Your most valuable marketing effort will be to get those recommendations from your own clients.

Your local gym might also be looking for personal trainers, and it will be a good starting point.

4. Licenses and Permits
Some locations will require a certification and license before you can be a personal trainer. If you're looking to work in a gym, they might also require a certification. Consult your local authority to get a better information regarding your location's requirement.

Earning Potential

The U.S. median salary for a personal trainer is $56,109, which is higher than most industries. The challenge in this business is to build growing and retaining client base to make it sustainable.

You should update your knowledge (and skills) continuously on a regular basis, as the fitness and sports industry is rapidly evolving with each passing day.