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"Healthy Snack Business": How to Get Started

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The healthy snack is the new 'it' business for 2016. With people getting more health conscious nowadays, and all of them are seemingly in one diet plan or another, one fact still stands: To crave for snacks is human nature, even bordering addiction for some people.

Thus, giving people a snacking option that won't ruin their diet plan is a good idea and a very prospectus business opportunities. With the rise of e-commerce platform and social media as a viable marketplace, with more and more people regularly buy everything online, selling the product itself will also be even easier.

So what kind of snacks can be deemed healthy? How to sell it? And how big can the business get?

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We'll share our ideas for this business and help you get started with few pointers below:

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1. Startup Investment
Your initial startup cost will vary depending on your scale and business model. If you want to test the water and start as small as possible as home-based home made business, you can start with below $1,000 for ingredients and equipment cost. However, if you want to be semi-professional with proper packaging, and even storefront, your startup cost will scale respectively.

2. Licenses and Permit
Selling prepackaged food will require a license from the health department of most countries. Make sure you do enough research and consult your local authorities for necessary licenses and permits before you can start the business. In food industries such as this one, insurance is a necessity, so also research your options for a third-party liability insurance.

3. Recipe
Many healthy snack recipes are available, but uniqueness will be a very valuable asset. Invest some time (and money) to develop your product. As this is a healthy recipe, make sure you put enough nutritional information. Research the current healthy snack market, it's a fairly young industry and many opportunities for new development are still available.

4. Marketing
Social media and online presence will be your main weapon in this business, as your potential market will mostly be young, tech-savvy, and health-conscious millennials. If you decided on using a packaging, make sure you put enough effort for the branding and packaging process, as it will be one of the major purchase influence for this kind of industry. Educate your potential customer with nutritional facts, health benefits, and native content marketing such as health tips blog, diet and fitness tips, etc.

Earning Potential

The snack industry is an astonishing $124 billion industry in the U.S. alone and almost $400 billion worldwide. As previously mentioned, all of us love snacks indeed. Based on research and surveys, 33% of those are moving to healthier alternatives. They are your potential market.

The Protein Bakery (www.proteinbakery.com/), one of the pioneers and biggest players of this young industry, is estimated to have revenue around $700,000 annually. With a healthy cookie can be sold with more premium price of around $3 a piece, selling 1000 cookie a month will net you $3,000, or $36,000 annually. With cookies usually sold in packages of more than 10, selling 1,000 and even more are totally manageable provided you got a well-developed product will well-thought marketing plan.