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Choosing a Business Idea: Following your Passion the Right Way

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"What business should I start?", That is a question all entrepreneurs, beginners and veterans alike, faced at some point of their journey. Searching for that "one big idea" has been an enigma and at the same time a challenge for every charlatan.

Hearing all those stories and reading all those biographies told us of all the different ways of how the successful entrepreneurs got their ideas. Some are pure coincidence, some are thought to be a failure, in the beginning, and some takes years and even decades of planning.

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Yet, there's always a great debate about another question:

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Should we Follow our Passion?

Some entrepreneurs got their big ideas by following their passion. Bill Gates is an example of such, having loved computers ever since he got introduced to it. His archrival-at least as how media portrays them-, Steve Jobs, on the other hand, have no passion for computers at all. We know the story of they both end up at the very top of the computer business. So is the passion not a determining factor at all? Is it merely a pure luck, coincidence, and some might say, fate?

It does matter.

It's just that passion is such a complex thing. Steve Job's passion -and competence- is on marketing and design. Did he realize it or not at the start of Apple? That's up to another debate. But computers, iPods, iPhones, and many other Apple products are just Jobs' media to express that passion. What then, can we learn about it?

1. Passion Must be Discovered
First, is that some people don't initially understand their passion, for some people it took a long process of discovery, rediscovery, and even reconstruction.

So this is the one thing you should ask yourself: Is the thing you thought to be a passion, really a passion?

If you think you don't have any, think again, like Jobs', sometimes passion can be multi-layered and hidden from the surface.

The one thing you thought to be your passion might actually be not. On the other hand, one thing you initially hate can actually be your true passion.

To test yourself, try asking this one question: Would you still love your so-called passion when you don't make any money from it?

If your answer is no, chances are, it's not your passion, the money is your passion. And who says passion for money is such a bad thing?

2. Passion Must Align with Competence
This is sadly a thing that leads to many failures, and this is the harsh truth: Not everyone is made for their passion.

We've learned about it the hard way when we're in school; you love basketball, but you realized you don't have Kobe Bryant's talents. You love music but you realize you have no talent to sing or play an instrument.

Yet, a lot of people still took this mentality even into adulthood. Being the world's biggest fan of cupcakes doesn't guarantee success to your cupcake store, you still have to learn the right way to bake it, the right way to market it, and the right way to manage the business.

So, to answer if you should follow your passion in business: The answer is yes, provided you got the competence for it. Otherwise, it's a no.

3. Passion Guarantees Happiness in Work
While it's true that to some degree following your passion will motivate your work, it can also backfire. Being too "in love" with a business can cloud your judgment, especially when a need to call it quits arise.

Wisdom should balance your passion, and as hard as it is, sometimes we do have to let go for the sake of a better future.

Did you think it was an easy decision for Richard Branson to let go of Virgin Records to merge with the Capitol? On the other hand, look at Kodak and how they fail because they can't let go of their love for "imaging".

To work without passion is death, to work engulfed with passion is infancy: Moderation is key.

End Words

To answer the question, it's a big yes. Every business is built on passion, whether the participants realize it or not. It can be the passion for money, or success, in its purest form. Sometimes, the passion is hidden from the eye of its owner, or simply not admitted.

A successful business is the one that can manage its passion, balancing it with technical competence, wisdom, and compromise.