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"Wine and Liquor Catering Business": How to Get Started

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Ever planned to open a bar at your own party and realize how complicated the process is? Liquor and wine serving requires specific knowledge, expertise, and art on its own, and with a massive demand of multi-billion Dollar market all around the world. This is why bars and pubs are everlasting business opportunities with impressive earning potential.

Opening a bar or pub, however, require significant monetary capital and will expose you to a significant risk of the tight competition. However, a smaller scale, easier to enter business venture is available in the industry: the liquor and wine catering. With the increasing trend of organizing a house party all around the world, the demand for this business is also increasing.

If you live in an area with a lot of frat houses, or a lot of organized house parties, or simply a lot of wedding venues as well as other party places, this business becomes more viable.

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Interested to start this business?
Here are a few things to help get it started:

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1. Startup Investment
You will need a warehouse space, albeit small, because you'll need to stock some rare wines and liquors depending on demand. Rent cost will vary based on your area, but since the size required is not that big, maybe there's a spare space in your house you can utilize. You might also need to renovate it into a mini cellar. Basic bar equipment can be rented depending on the frequency of your business. However, investing in equipment will be more profitable in a long run. Renovating a warehouse space and investing on basic bar equipment will cost you around $20,000 to above $100,000 depending on scale and complexity.

2. Licenses and Permits
Alcohol-related business is sensitive, and you'll need special liquor permit in most locations. In some areas, a liquor license can be so complicated this business might not be viable. You will also need third party liability insurance to protect you from future accidents. Consult your local authority to get better information regarding required licenses and permits.

3. Marketing
You can partner up with caterers that focus on foods. Social media is, of course, a viable marketing platform nowadays, as well as traditional collaterals like flyers and brochures. Contact local wedding organizers, photographers, florists, venues, and other party-related vendors as they will happily recommend you to their clients.

4. Staffing
You will need experienced bartenders, sommeliers, and mixologists depending on demand. Many that work in local pubs or nightclubs are generally available for side-jobs on the off days. However, finding ones during weekends can be a challenge. You might need to hire some exclusively after your business stabilizes.

Earning Potential

Liquor business is famous for its huge profit margin potential, and it also applies to this business. You can't charge a premium as high as in bars or nightclubs, but you can maintain a healthy margin of around 60%-80% of your costs.

In average, you can earn $30,000-$50,000 annually, depending on the volume of your business. In addition, you can offer your service to set up bars in new restaurants or bars. Many restaurant owners don't have any clue in setting up a bar, and they will appreciate your business.