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"YouTuber Business": How to Get Started

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With the rise of YouTube as one of the main entertainment media of our lives, we also saw the sudden rise of YouTube celebrities, deemed "YouTuber." Famous YouTubers can get hundreds of thousands if not millions of views, and can earn millions of dollars.

YouTube as a media also breaks the rules of Hollywood. You don't have to be as pretty or handsome as the supermodels to be a YouTube celebrity; you just have to have an interesting enough content and interesting enough personality. This means, roughly everybody has a chance.

The Youtube star PewDiePie reportedly make $12 million from just showing himself playing games, while the Fine Brothers make $8.5 million from their funny reactions contents.

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Think you are willing to have a shot to be the next YouTube star?
Read along; we have a few tips for you:

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1. Startup Investment
No, the business is not totally free. In fact, serious YouTubers also invested a significant amount of money before they got their star status. Taking videos with your phones are sufficient, but having a proper camera can mean a lot for the video quality. You'll also need a computer with the necessary video editing software. If you are planning to capture your phone or TV, like many gamer YouTube shows out there, you'll need a capturing software or hardware. It's safe to say that you can start with around $2,000.

2. Monetizing From Youtube
How do you make money from youtube? One of the main ways is through the Google's own AdSense Program. In short, Google will pay when your video has a lot of viewers. Other forms of monetization can be endorsements from those who are willing to promote on your channel. Last but not least, you can offer marketing services for other industry, such as reviewing new restaurants and get paid for it, or shooting your next video in the said restaurant, indirectly promoting it.

Depending on the concept and niche of your videos, many forms of monetization is available. But one thing does matter: You have to have viewers and followers first, and it should be your primary concern.

3. Content is King
How do you get a serious number of viewers and followers? You can get many techniques, methods, and tricks all over the internet. Some work, to some extent, and some are no more than a scam. However, in actuality only one thing will work long term: you need to have a great content.

Making a great show with contents that are well-aligned with your passion can provide great results. Viewers can sense your genuineness, and can relate to a content where they feel you're genuinely passionate about.

Earning Potential

Being a fairly new industry, it's hard to track the actual earning potential of the industry. However, having a 1 million subscribers with an average 600,000 viewers a week can earn $1,000 to $3,000 every week from AdSense alone, and they can get additional few thousand per month from endorsements and promotions.

Think you can be the next YouTube star? Who knows, just give it a shot and deliver great contents.