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"Diet Caterer Business": How to Get Started

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Ever went on a diet? Most of us did. When we are on a diet, not only the diet program and workout regime are painful, but how preparing the recommended food can be a very frustrating process. Not only the organic, vegetarian, gluten free, sodium free ingredients, or whatever the newest diet fad suggests can be hard to find, the preparation and cooking process itself can be troublesome and might require you to invest in new equipment. You'll be surprised how many people gave up on their diet because of this difficulty.

However, this situation creates a whole new business opportunity: the diet caterer business. In this business, you prepare and cook the recommended diet menu, delivering them directly to the clients. Your client can be both individuals and businesses, and you can also cater events that prefer healthier options.

The upside of this business compared to ordinary restaurant or caterer? You can charge more premium, allowing a greater profit margin than the usual restaurants.

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Think this business is for you?
Here are a few tips to help get you started.

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1. Startup Investment
If you already got a sufficient kitchen space at home, you can utilize it for this business. Otherwise, you may need to rent a kitchen space. You can also use a commercial kitchen for caterers and professionals if such option is available in your area. You will also need to invest in necessary kitchen equipment and initial ingredients. Equipment and ingredients will cost you around $1,000-$5,000 depending on your scale and location.

2. Licenses and Permits
Most states won't require a special permit for caterers. However, it may vary with your location. Consult your local authority or local chef's/caterer's association to get a better information regarding license requirement for your area.

3. Get an Insurance
Dealing with food and beverage business can get troublesome sometimes, from food poisoning to consumers who complained because they 'failed' their diet. Getting an insurance that covers third party liability is not a legal necessity, however, it's recommended to get one to avoid such problems.

4. Stay Up-to-Date
The diet world is moving at a tremendous pace, and following the current trend will be a necessity to maintain your reputation and marketability. Your clients won't only look at you as a caterer, but also for the news for the latest diet methods and trends. Make sure to invest a dedicated time for research purpose regularly.

5. Marketing
Where usually the health-conscious people gathers? Gyms, aerobic classes, yoga classes, jogging parks, any sports venues can be your best bet to spread your flyers and brochures. Having a social media presence is a necessity nowadays. You can also run a diet and fitness blog to gain followers; that might be your potential clients in the future.

Earning Potential

A regular caterer's hourly wage in the U.S. is $23.12, with the annual median of $48,080. That is a relatively high number compared to most industries. Remember, though, that you might need to work long hours, as well as on weekends.

Being a diet and health focused caterer, as mentioned, you can charge a higher premium, that translates to a higher earning potential and higher profit margin.