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"Gourmet Pet Treats Business": How to Get Started

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With health-oriented business being on the rise, so does health-oriented business for pets. Pet owners are getting more health conscious lately, and this phenomenon creates a lot of business opportunities with a lot of potentials.

Making a gourmet pet treats is one of such opportunities, and can be started with a relatively low startup investment and almost no need for technical expertise or experience. Your pet treats must have some kinds of niche, whether it's purely organic, use healthy and unusual ingredients like salmon oil or sweet potato, or anything you can think of.

To be proficient in this business, of course, you'll need a genuine passion and love for pets, so you can understand their need, and taste, better.

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Think this business might be for you?
Read along, here are a few tips to help get you started.

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1. Startup Investment
To start, you'll need to invest in pet food processing equipment. The price may vary depending on your types of foods and kinds of pets, but it's sufficient to start with around $2,000. Other investments you may need including renting a space, packaging, branding, and other tools and equipment. It's safe to start with around $5,000-$10,000.

2. License and Permits
If you plan to sell your product pre-packaged, you'll need a license and certification from the Department of Health. Depending on your location, other licenses and permits might be necessary. Consult your local authorities to get a better information regarding required licenses and permits. Insurance might also be a necessity, depending on your location. Even when it's not required by law, getting an insurance might be a good idea to prevents future problem and accidents.

3. Research for Recipe
Your recipe will be your main weapon for this business, so invest enough time and effort to develop your recipe. Do enough research for currently available products; that can be a good starting place to decide the direction you're aiming. Many resources, both offline and online are available to assist your research, so make good use of them.

4. Marketing
Join your local pet communities, and offer your products. If you're an existing member, you already have a good start. You can also sell online through many online marketplace channels, as well as to promote in social media. Approach local pet stores and pet supply stores, they might be willing to resell your products.

It can be hard in the beginning, but once you have an established product and reputation, it will be a lot easier.

Earning Potential

A bag of gourmet pet treats can be sold with averagely $10-$25 per 16-oz bag. With $15 as an assumption, selling 200 bags a month will net you an income of $3,000, or $36,000 annually. Depending on your scale, and your market size, your earning potential can increase dramatically.

The key to this business is your production capacity, maintaining cost, and marketing. Maintaining your cost will be an essential point to keep a healthy profitability for your business. Calculate each of your expenses and decide your pricing strategy accordingly, make sure to get a good price for each ingredient, as it will be a major component of your expenses.