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"Printing Business": How to Get Started

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Even in the era of digital media, printed media is still a necessity. We still see posters, flyers, and brochures everywhere, and on the corporate world, we still see printed annual reports, financial reports, business plans, business proposals, and many others. The printing industry is a massive multi-billion dollar industry, and although it's seemingly dominated by big players, small printing business actually make a majority part of the industry.

Starting a printing business is relatively moderate on monetary investment wise, and the experience and expertise needed won't also be that high. That being said, starting a new printing business is certainly manageable, but your challenge is to find your customer base.

Getting a good location near design businesses or colleges can certainly help with proximity advantage, but you will also need to have good marketing strategy.

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Interested to start a printing business?
Here are a few things to help get you started.

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1. Startup Investment
The obvious investment you'll need is to buy a printer, and the price range can vary depending on types, brands, and your scale of business. If you are only planning to print documents without special printing (emboss, spot UV, etc.), you'll only need a basic printer for less than $500. If you planned to cater to the needs of designers, magazine printings, etc., the most sophisticated machine can cost you more than $100,000. However, the ones around $5,000 -$10,000 will be sufficient to start small.

You will also need to rent a space, excepting if you plan to make it a home-based business. Rent cost can vary with location, and make sure to prepare at least 3 to 6 months of rent cost upfront as a safety measure. You will also need to prepare operational expenses for things such as papers, inks, and other necessities. It's safe to start with around $10,000-$20,000

2. License and Permit
Depending on your location, you might need a special license or permit before you can start the business. Consult your local authorities to get a better information regarding required license and permit before you can start the business.

3. Market Research
Research the current competition for their pricing strategy, their value added service, their specialties, etc. If you have many big companies in your area as the competition, consider adding added value such as pickup and delivery, as well as cheaper pricing strategy.

4. Marketing
Spread flyers and brochures, and prepare business proposals to give to local businesses. Repeat business is often in this industry, so you'll want to build good relationships with each of your client. Choosing a good location is a huge part of marketing for this business, as proximity will be a determining factor for purchase.

Earning Potential

The U.S National average earning for this business is around $56,000 annually, which is higher than average compared to other industries. The challenge for this business is to maintain client base as well as marketing strategy to get new clients, as the competition can be though.

This business can be heavy in both labor costs and operational costs, and should be maintained carefully to ensure healthy profitability of the business.