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"Children Fitness Business": How to Get Started

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Businesses involving kids are a massive, multi-billion Dollars industry. From daycares to pre-schools to toys, there are countless opportunities to get a scoop of the industry.

Children's fitness business is a niche opportunity in the industry, and can be a highly profitable one with a nearly unlimited expansion potential.

From junior golf to dance class, the business can also be a very fun and exciting business especially if you love children with a passion. To start this business, you must first figure out your specialty, and create exciting curriculum and programs for parents.

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Interested to delve into the children fitness industry?
Here are a few tips to help you begin.

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1. Startup Investment
To start, you'll first need to invest in renting a space, and the rent cost will vary with your location. However, location can matter a lot for your marketability, so make sure to choose a good location for your business. Location near schools or dense residential spot can be the best option for your business. Another investment you may need is equipment, and it will also vary depending on your program of choice. To be safe, you can start with around $10,000 to $50,000.

2. Franchising
A lot of established franchise opportunities are available for the business. Getting a franchise license might eliminate the initial need for marketing and building your customer base. However, getting a franchise license might be costly, varying from below $10,000 to above $200,000.

Before deciding on a franchise option, make sure to do enough research and comparison about your options.

3. License and Permit
Depending on your location, you might need a special license or permit before you can engage in the business. As you'll be dealing with children's physical activities, getting an insurance might be an idea even when the law does not require it. Consult your local authority for better information regarding the required license, permit, and insurance in your location.

4. Marketing
Building a nice website and having an online presence is a must for almost any business nowadays. Spread out flyers and brochures in residential areas and schools nearby your locations. Parents' recommendations will be your valuable assets, so make sure to build good relationships with all your existing clients and their parents.

5. Choosing a Specialty
Many options are available for the children fitness business, from a junior golf class, soccer class, dance class, swimming, and many other activities. Decide on a specialty where the competition is less heavy.

6. Labor Cost
If you're not planning to teach the sports programs by yourself, you'll need to hire or partner with a trainer. This can cause the business to be labor intensive, and careful maintenance of the labor cost is required. Make sure to calculate carefully and decide on your pricing so that labor costs can be maintained below 30% of your revenue.

Earning Potential

The earning potential for this business will vary depending on many factors. However, the common membership fee for a children's gym is around $75/month. By getting 50 children as a member, you can earn $3,750 per month or $45,000 annually.

Marketing and an interesting program will be the key to success in this business.