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"Floral Business-Start-Up": Cost and Earning Potential

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Floral business is one of the most popular entrepreneurial choices, especially for women. With relatively low entry barrier and start-up cost, and ever growing market size, floral business has been a viable business for a long time.

Of course, with a good opportunity, also come great competition. Floral business has one of the tightest competition out there, therefore maintaining a good strategic and tactical approach will be a key to gain competitive advantage, for example, creative selection of inventory, unique floral design, and other benefits you can give customers to differentiate yourselves from the competitor.

To help plan your floral business, here are some things you can consider first...

Floral Shop Start-Up Cost

With the rise of people's tendency to buy online, you can start your floral business right at home.You can maintain the freshness of the flowers with a floral refrigerator. With below $5,000 for refrigerators and initial inventory, you can start your business right of the bat.

However, if you decided you need a storefront, it will cost you between $30,000 to $50,000 in initial investment. A rough estimation is a $100 cost per square foot. For example, starting a 400 square foot florist will cost you in the $40,000 range.

There are some other considerations before planning your floral business, such as:

- Floral Designer Cost
If you don't plan to design your flowers yourself, you'll need a designer to do the job. Average floral designer salary is $25,010 annually or around $12 per hour. If you are planning to design yourself, consider the cost for courses or necessary training. All your labor cost should be maintained in 20-25% range of your revenue to keep your business healthy.

- Permits and Licenses
Depending on your location, the cost for this may vary. But generally, you'll need to have an appropriate business license from Department of Agriculture and Consumer Services, and reseller's license from Department of Revenue.

- Maintaining Temperature
Depending on your inventory, you'll need to maintain your temperature and humidity to prolong your inventory's lifetime. Some flowers will need coolers to maintain its desired 34-36F temperature, yet some flowers will need to be kept at 55-60F temperatures. Depending on your budget, you can install sophisticated system dedicated for flower business or you can go for simpler ones. But you must keep in mind that you need to maintain temperature and humidity somehow.

- Wire Service
Wire flower service such as Teleflora, BloomNet, and FTD may boost your sales, at the cost of fraction each sale you make through them above monthly membership fee. Do your research first before you decide if it's necessary for your business.

How Much Can You Earn?

A healthy Floral business can net you 20% profit annually, with an average national revenue of $362,318 in annual revenue, according to the Society of American Florists.

However, your revenue will depend on many factors, like your location, inventory choices, customer behavior, etc., and your profit will depend on your efficiency in running the business.

40-50% of your expense will be to your inventory while 20-25% goes to labor cost. Maintaining inventory longevity with a proper inventory management and/or increasing turnover by marketing and sales procedures, will be the key to a successful floral business. This basic information that every florist should know!