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"Pillow Manufacturing Business": How To Get Started

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Have you ever visited a household above the poverty line without any pillows in it? Most probably not. Have you ever seen two households with exact same pillow designs? This is also highly unlikely.

Thus, pillows are a profitable commodity with large potential market size. With the rise of online handicraft marketplace like Etsy, many home-made pillow designers had also emerged to the scene and has proven to be a very viable business.

Sewing pillows will use a relatively affordable equipment, thus won't need a high startup investment monetary wise. The skill and experience requirement are also not that high, making the entry barrier to the business relatively low.

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Interested to start this business? Here are a few tips to help get you started.

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1. Startup Investment
You can start this business as a home-based business, thus eliminating the need to rent a space. Investments you may need to make are for an industrial sewing machine, general sewing tools like scissors, threads, measuring tools, and fabrics. You can safely start this business with as low as $2,000.

2. Design
Unique design will be your main selling point in this business. Research the current market and observe available opportunities. Is there any unique design direction not available on the market yet? Or at least with less competition?

Focus on one design style to build your reputation, increasing your marketability along the way.

3. License and Permit
Most likely you won't need a special permit before you can start this business. However, certain locations might require a zoning permit before you can start a home-based business. Consult your local authorities to get a better information regarding necessary license or permit.

You might also be required to get an insurance. Even when it's not the case, getting an insurance can protect your business from future accidents. Contact your local insurance agents to get the best options available for your business.

4. Marketing
As mentioned, online marketplaces like Etsy can be a good place to market your business. You can also build your own website, promoting it with social media and Search Engine Optimizations (SEO).

If there are any local furniture stores around your area, you can consider approaching them to sell your products with a consignment agreement (they will pay you once the product is sold.)

Many other online and offline channels are available, such as selling on bazaars and flea market. Be creative in your marketing approach and consider all available options. It is, after all, only limited by your own creativity and imagination.

Earning Potential

A decorative pillow can be sold online for below $10 to above $70, with around $30 as an average. Selling 100 pillows a month will translate to a $3,000 monthly earning, or around $36,000 annually. Increasing production capacity and customer base will increase your earning potential.

Unique designs and building strong brand reputation will be the key to success in this business.