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"What Investors Look For in Your Business"

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When you have a great business idea, the first thing you might consider is how you will get the necessary funding. Getting an outside investor to invest is certainly a viable idea, and has been done for a long time in the history of the business itself.

However, getting the right investor to invest on your project can either be very easy or very hard, even when your idea is proven to be a great one.

How to increase your chance of getting investors? First things first, put yourself in their shoes and understand what are they looking for in an investment opportunity. That way, you can fix some areas of your business idea to be more attractive to potential investors.

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Some of the notable things most investors see in a business are:

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1. The Market Size

No matter how great an idea is, it will be worthless in the investors' eyes when there is no visible market to serve.

The size of the market measured by investors is not just today, but also the future. In fact, some businesses have no viable market today but are expected to have huge demands in the foreseeable future.

As a business owner, you should communicate clearly to your potential investors of your expected market size, what's driving its growth, and how are you planning to capture it.

2. Relevance

As with finding business partners or even life partners, investors are also looking for a business that fits their personality, strategy, and to some extent, personal preferences.

There are investors better suited to earlier stages of a business, while others are better joining when a business already matured. Expertise in a certain industry can also determine whether an investor fits your business.

3. Your Execution

Potential investors might be attracted to your idea at first, but they will ultimately judge whether you and your team can pull off your idea.

Remember, the strength of a team is always determined by its weakest point. If necessary, strengthen the core of your team first, and their capability to execute your idea before approaching potential investors.

4. Planning-Action-Data

Related to number 3, potential investors will always be impressed when you can show real data to support your claims, that will show how you already take the necessary actions to bring your idea to fruition.

As much as you're selling your imagination in the form of idea, support it with the necessary real data to show your commitment.

5. Affinity

Sometimes, how investors decide to invest can't be explained with a quantifiable reason. It can be how an investor came from a similar background to a business owner, or how both are introduced by a mutual friend, but in some cases, it may come down to the attitude of the entrepreneur during meetings, and even purely just instincts.

As with any other things in life, luck and x-factor do have their says. Although raising the fund to any business can be a very hard task, you'll get a better chance by addressing these areas before you engage a potential investor.