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"Pottery Making Business": How to Get Started

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Pottery products are a type of art commodities with a fairly stable demand over the years. With a relatively low startup investment needed to start the business, pottery making is an interesting business opportunity that can be started as a home-based business.

Pottery products are used for a lot of purposes, such as flower vases, decorations, drinking and eating, and many others, thus the potential market is relatively big. The products that can be categorized into this category are pots, plates, bowls, urns, candle holders, and vases among many others.

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Interested to start this business?
Here are a few things to consider before you start:

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1. Startup Investment
You can start this as a home-based business, eliminating the cost needed to rent a space. The majority of the required investments will go to equipment such as basins, hoes, working tables, and similar equipment. If necessary, getting second-hand equipment in good conditions can help you save your initial costs.

You will also need to stock up on materials such as red clay, sand particles, and grass. You can start with as low as $5,000.

2. License and Permit
Most locations won't require a special license or permit before you can engage in the pottery making business. However, a zoning permit might be required if you plan to open a home-based business. Consult your local authorities to get a better information regarding legal requirements of license and permit.

Getting an insurance to protect your business from future troubles will also be a good investment.

3. Marketing
With the rise of arts and crafts e-commerce platform like Etsy, you can utilize them to market and sell your products. Having your own website, marketed by social media and Search Engine Optimization (SEO) efforts can certainly benefit your business.

Market your products to local art stores, curio shops, and other possible places.

4. Pricing
Setting a price point for an art product can be hard, and will require a market research to understand your competition better, as well as pricing strategies currently employed in the market.

Selling your products too expensive can make you lose businesses while setting the price too low can also ruin the brand perception of your products.

Make sure to also factor in all of your expenses before setting an appropriate pricing strategy for your products.

Earning Potential

With an assumption of setting the average price of your products to $10, selling 4 pottery products a day can translate to a $1,040 monthly revenue or $12,480 in annual earning.

By increasing your production capacity, you can also increase your potential earning and profits, as the larger your productions, generally the lower your operating expenses per product will be.

The key to success in this business is to maintain quality and creative marketing for your products in all available channels.