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"Logo Creation and Branding Business": Great Freelance Business

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If You think you have huge imaginations in your head, and you have a passion for designs and branding, then this article will be a useful help in making a good start in logo production and branding business.

In this digital day and age, you are not limited by geographical locations anymore, and there are many online platforms to assist you in marketing your business and getting potential clients.

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If you think this type of business suits you, these are a few tips that can help you to start building the foundation of your business:

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1. Starting Up
The first investment you would need to make is a computer with a proper specification for design purpose. You will need a relatively high specification with a fast processor as well as high-quality graphic cards to be able to process the colors and rendering, which might be a heavy process.

You will also need to invest in the necessary software like Adobe Photoshop, Illustrator, and Indesign. You might also opt for free software as a starting point, as getting a licensed software might be a costly investment.

You can safely start with around $3,000.

2. Marketing
The next thing you need to consider is marketing your skills. The easiest way to do is to find hosted forums or a website that works on selling and buying your design.

The best place to for you to market yourself will be a good site such as Design Crowd or 99design. By gaining a reputation on said websites, you can increase your credibility, marketability, and get more client base in the process.

3. Pricing Strategy
For beginners of the design industry, the best way to attract customers is to set a lower price than your average competitors. That way, many customers might be attracted to at least try your service.

By gaining more customers, you can gradually increase your price to increase your overall potential earning.

Building your reputation, as well as your client base, might be your biggest challenge in the beginning. However, as you slowly build your credibility, you can steadily increase your client base.

4. License and Permit
Most locations in the U.S. and worldwide won't legally require a special license or permit before you can engage in a design business. However, it might vary with your location.

Consult your local authority to get a better information regarding the legal requirements necessary for your business.

5. Marketing
Online platform such as Behance is a great place to showcase your portfolio, as well as newer e-commerce platforms such as Fiverr, Etsy, and many others.

The competition might be tight in this business, so you will need to maintain creativity in your marketing strategy.

Earning Potential

The U.S. national average earning for a branding and logo designer is $22.55 per hour or $46.900 per year. You can increase your potential earning by increasing your credibility and client base.

The key to success in this business is to maintain creativity, keeping yourself up-to-date with the current design trends, and maintaining good relationships and network with your existing and previous clients.