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"Billboard Rental Business": How to Get Started

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Since its invention, billboards have been one of the main marketing tools with great success. And even in this digital era, it has stayed as one of the most effective marketing tools available.

Thus, billboards can be as valuable as real estate, especially in prime areas with a lot of visibilities, making it a promising opportunity as a business, with a high earning and profitability potential.

There are generally three processes in this business: acquiring a space, designing and constructing the billboard, and renting it to potential clients.

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Interested in starting this business? Here are a few things to help you get started.

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1. Startup Investment
The cost of acquiring a space may vary depending on locations, and getting a good location with a high traffic and good street visibility can be very costly.

You can either outsource the construction and design process to other companies or do the printing and construction yourself.

On the other hand, if you don't have the capital to

You can safely start with around $100,000.

2. License and Permit
Most locations around the U.S. won't require a special license or permit before you can engage in this business. Even on locations where a license is a legal requirement, it won't be nominal.

Consult your local authorities to get a better information regarding required license or permit.

3. Monetizing
Commonly, the owner of the space of the billboard receives a yearly fee. The fee is usually based on a shared percentage of the projected advertising revenue of the billboard.

If you are also providing the design, printing, and construction service, you can receive additional fees accordingly.

4. Marketing
The best way to market a billboard space is to advertise on the billboard space itself. Leave your contact number on the billboard with a message saying that the space is available for advertising.

5. Going Digital
In this modern age, billboards with motion advertising using LED or similar technology are increasingly popular. Although it will increase your initial investments, you can also charge a more premium rate to your clients.

One thing to consider is that using a motion media will also mean you will need the necessary skill or getting a vendor to produce the contents. A video or motion-based content can also be sold with a higher price, increasing your overall potential revenue.

Earning Potential

A billboard with a good location can be leased with up to $10,000 a year, provided you can get a client to rent year-round. Design, printing and construction fees can also add up to your earning potential.

For example, the U.S. national average fee for a designer is around $22.5 per hour. Finding a good location will be the main key to success in this business.