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"Opening a Sex-Shop Business": How to Get Started

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As much as we didn't like to talk about it, sexual needs will always be a central part of many people's lives, and as the old saying goes: sex sells.

Although many forms of business in the sex industry are illegal, opening a sex shop that sells adult entertainment and sex toys are legal in most states, making it a viable business opportunity for anyone who wants to get a scoop of the multi-billion dollar sex industry.

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Interested to start this business?
Here are a few tips that might help you along the way:

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1. Startup Investment
First and foremost thing to do is decide on a location. Some states will have a zoning regulation that can limit your options. However, most regulation will require a location on the outskirts of the city, where rent costs tend to be cheaper.

Check your local zoning regulation first before deciding on a location. Other investments you will need to make is to stock up your inventory. Find good suppliers where you can negotiate a bargain to maintain your expenses and operational costs.

You can safely start with around $20,000, although it will be largely dependent on your planned scale of operations.

2. License and Permit
Most states and locations will require a special permit with a small amount of application fee. Consult your local authority to get a better information regarding the legal requirements entitled to your location.

Getting insurance is always a wise investment, even when it's not a legal necessity. Contact your local insurance agent to get the best option for your business.

3. Marketing
You can promote your business through many online platforms about the subject, such as online forums, chat rooms, and other platforms.

This business will require a bit niche marketing approach, as most people still find the subject taboo.

Be creative with your marketing approach to target the potential customer base, and slowly build your reputation by offering wide and diverse collection with affordable price.

4. Social Responsibilities
Many sex shops are engaging in social activities like education in sex-related health issues, pregnancy, and many others.

It can be a good way to give back to the community while marketing your business and building your reputation.

Earning Potential

With an assumption of having an average price of your products for $50, selling 500 items a month can net you a $2,500 monthly earning, or $30,000 annually.

A strategic and creative marketing is the key to success in this business, as well as catering and connecting to the niche community.