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"Common Marketing Mistakes and How to Avoid Them"

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No matter what kind of business you start, the marketing process will be an essential part of its growth and revenue generation. In fact, proper marketing practices can significantly enhance your revenue, while on the other hand, simple marketing mistakes can have a long-term effect.

However, it's almost inevitable for any business to make some forms of marketing mistakes, especially in the early stages where limited budgets and resources can lead to a lot of problems.

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Here are some of the most common marketing mistakes, and how to avoid them.

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1. Not Spending Right

Either spending on a wrong marketing strategy and campaign or not picking a right time for your strategy, improper use of your marketing budget can lead to all sorts of trouble.

First, obviously, it may hurt your cash-flow and future marketing budget. Also, a wrong marketing strategy in a wrong timing can lead to a long-term or even permanent damage to your brand.

How to Avoid it:

Take time to test your audience. Conduct a marketing research to understand who your target markets truly are. You can use free marketing strategies such as the social media, viral video, PR publicity, and content marketing to test the water first before you make a big spending.

2. Overexpansion of Marketing Staff

Although the thought of having the best marketing people ready in your team is tempting, payroll can be a very heavy burden to your company.

How to Avoid it:

In a general rule of thumb, only invest in expanding your marketing team when all other efforts and lower cost options are exhausted.

3. Too Many Voices

Marketing is a creative field with an intangible value. Thus, everyone can have their own ideas and approaches. Giving too many people a voice in the marketing decision can not only lead to confusion but can also slow down and even stop the process altogether.

How to Avoid it:

Appoint a clear leader to make all the final decision which is accountable for all the marketing decision.

4. Procrastinating

Refining your brand is necessary. However, spending too much time to perfect your brand is most likely a waste of funds (and time) in an early stage of the business.

How to Avoid it:

Don't delay launching your brand or your website. Instead, refine and adjust on the fly.

5. Comparing to Competitors

Although recognizing of what competition doing is necessary, remember that strategy is doing something different than your competitor. If they are successful with their recent campaign, don't rush to get into the same boat.

They may be better funded or have a better team than yours. Thus, using the exact same strategy (with minor adjustments) might not be beneficial for your business.

How to Avoid it:

Define the core values of your marketing and branding approach. By having a clear plan, you can avoid the tendency to follow others.

If your business is making some of the common marketing mistakes, don't worry. It will never be too late to fix it. Start by building a marketing plan with clear goals and milestones, and build your marketing decisions around it.