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"Blogging Business": Can we Actually Make Money Blogging?

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Blogging is no longer the bubble we've seen in the past few years. It used to be a hidden gem of business promising exponential profitability instantly for those who knows the 'secret'. Nowadays, it's no longer the case. Instead, the blogging platform has matured as a business. Everybody knows the so-called 'secret' by now, yet it only means only a great blog with great content and the right marketing maneuvers can compete.

Even so, when done right, blogging can be a very lucrative business with very low to no start up cost and unlimited earning potential. If you have the passion for writing or video blogging and think you're cut for the deal, here are some considerations to go by before you start a blog.

1. Startup Investment
A blog can be started with as low as a few hundred Dollars. Your expense will go to hosting, buying a domain, blogging theme, and marketing expenses. Although you can get hosting and domain for free, using premium ones are necessary not only to build your credibility but also will help with Google page ranking and domain authority.

2. What makes a great blog
The first step you'll need to do is to find the 'niche'. You can research for keywords and niches that can be exploited for opportunities, where fewer competitors are in business. However, truly great blogs are most often not intended for business in the first place, but rather following the passion of the bloggers themselves. Believe me, great passion can be felt from your contents, and that's what captivate the audience. All of us always have something that we love and quite possibly excel at, and there're always another people who love the same thing. This is your potential audience, and this is who you need to capture. Methods and techniques matter but nothing trumps genuine passion and knowledge.

3. Marketing
You can get traffic with many digital marketing tactics. Search Engine Optimization (SEO), social media marketing, and many others you might have heard. However, nothing beats great content. You can do all the said techniques but first and foremost you'll need to have contents your audience love. When they truly love your blog, they'll share it with their friends, and that's how your audience grow. Not to say SEO, social media marketing, and other techniques are not important, they are. But they'll work better when you have great contents, to begin with. There are great contents without proper marketing, and it failed. And there are also (a lot more) blogs with no content but great marketing that also failed. They both complement each other.

4. Monetizing
How to make money from blogging? Once you get enough readers and page views, you can put advertising like Google Adsense or other similar services. You can get hundreds of thousand of Dollars if not millions if you have a lot of followers. You can also do affiliate marketing, endorsements, paid reviews,sponsored posts, and many others limited only by your imagination.

Earning Potential

The earning potential for blogging business has unlimited potential, but can also generate zero income when done incorrectly, or simply not monetized.

Top bloggers can earn millions of Dollars per month, however, an average performance monetized blog can generate $1,000 to $5,000 per month, or $12,000 to $60,000 annually.

When done right, blogging can be a flexible and fun business with unlimited earning potential.