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"Gourmet Ice Cream Truck Business"

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Got the love for ice cream and want to turn it into a business? Why not open your own gourmet ice cream shop? Nowadays, gourmet food doesn't have to be exclusively sold in a brick-and-mortar store anymore, in fact, many food trucks offer gourmet foods with premium pricings, and are wildly successful. So, opening your gourmet ice cream store on a truck is definitely an option, making the initial startup investment less than opening a proper store.

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Interested in this business? Whether planning in opening a brick-and-mortar store or an ice cream truck, here are some pointers to help get you started:

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1. Startup Cost
If you plan to open an ice cream truck, you can start with $30,000, with the biggest investment will go to the truck and equipment. An operable ice cream truck will cost you ranging from below $5,000 to $50,000. Make sure you do enough research and comparison so that you won't regret your purchase. Opening a proper store will cost you depending especially on the rent cost, which will vary greatly depending on location. But roughly on average, you can start with short below $100,000 for rent, renovation, and equipment.

2. Create your Identity
The competition for ice cream truck is very tight. Thus, you have to provide some sort of value to ensure the sustainability of your business. Unique recipe, unique branding, and clever marketing ploy can certainly help to bring forth your identity. Do enough research and trial and error; your success is only limited by your own imagination and creativity.

3. Location, location, location
The good old real estate jargon is still relevant even nowadays. The location of your truck/store will highly determine your success or failure. Ideally, you would want a dense location with a few competition. However, finding such location can be very difficult if not impossible, but not saying you shouldn't try to find as best of a location as you can. Sometimes, even a restaurant in a bad location can get enough awareness through other means, like a clever marketing strategy. It does matter, but it's not the end of the world.

4. Marketing
As mentioned, since this industry is a tight competition, your marketing strategy will highly matter. Try to be creative, create viral videos and website, utilize social media, endorse local celebrities, and any other means. One thing to remember, though, that your marketing strategy should align with your overall branding strategy, i.e. if your brand is a 'classy' ice cream, don't utilize tacky and fun videos to market your brand, use a proper, sophisticated one that aligns with your brand.

5. Licenses and Permit
Depending on location, some states require a special permit for food truck owners. Consult your local authorities and if any, a food truck association. They'll happily assist you with information and help you with the process.

Earning Potential

A conservative ice cream truck can earn you $30,000-$35,000 annually, however, a gourmet, more premium priced ice cream truck can earn six figures annually. As a success story, a successful gourmet ice cream truck has earned $900,000 in a year, which shows the unlimited potential of the industry.

Your uniqueness, marketing strategy, and overall branding will determine how successful your business can grow. Creativity will be the key for this industry.