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"Website Design Business": How to Get Started

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The website design business is often thought to be past its prime. With the rise of $5 "make your own website" platform, traditional website designers struggle to make ends meet. The saturation of the field also adds complication to the already fierce competition, making the industry seemingly not profitable anymore.

However, many people inside the industry still enjoy more than comfortable earning with no sign of slowing down. Rather than passing its prime, we can say that the website design business is maturing, and those who are truly skillful in the field can thrive, while the one-trick-ponies can no longer compete. Specialties like SEO, interactive web design, UX, database, and many others are still very valuable especially to corporate clients. The opportunity is definitely still there, and it's still a massive multi-billion Dollar industry with over $20 billion market value in the U.S. alone.

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Interested to be a professional web designer?
It's never too late to start, and here are a few tips to help get you started.

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1. Startup Investment
This industry is not centralized on monetary investment, and you can literally start with a computer, reliable internet connection, and necessary software. However, time investment required can be daunting, as experience and knowledge will be the key in this tight competition.

2. Find your Specialty
Added value service is essential in website design industry nowadays. Services like SEO, database, content management, and e-commerce, as well as many others, can be the big difference in getting clients. Web sites are constantly evolving with any given day, so updating your skill sets, knowledge, and tapping for opportunities will be the key to surviving in this business.

The bottom line is, every company have a website, but very small percentage know how to use the website to maximize their businesses. This is where you fill the gap.

3. Go Mobile
Mobile is increasingly becoming our main platform to view websites. Google also recently employed an algorithm to detect whether a website is mobile friendly as their ranking criterion. Responsive, mobile-friendly design will no longer be an added value; it's a necessity.

4. Licenses and Permits
If you plan to go freelance, most of the time licenses and permits are not necessary. You will still need to pay self-employment tax, though. Consult your local authority before you start the business to get a clearer information regarding the required license and permit.

5. Marketing
The obvious place to market your service is on the internet. Many freelance platforms are available to post your availability as a freelancer. Many platforms also provide you the space to showcase your portfolio, such as Behance, The FWA, etc. Competition, as mentioned, is very tight in this business, and marketing strategies, as well as a proper portfolio, will make or break your business.

Earning Potential

The U.S. national average earning for a website designer is $46,000 annually, relatively a high standard across industries. Being an independent web designer, your earning potential should be higher than the average.

Expansion potential for this business includes expanding to a full digital strategy agency, providing online media buying, advertising, SEO, and many other services as an all-in-one business.