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"Makeup Artist Business": How to Get Started

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The makeup artist industry is seeing a surge in the recent few years. This can be caused by many factors, but the rise of Instagram and selfie trend are certainly one of the most influential: More and more women care about appearance and how they look, especially when being photographed. The rise of make-up tutorials on youtube also made people more aware about the importance of makeup. Thus, this is the perfect timing to start your makeup artist business.

Being a freelance makeup artist can be a fun and exciting business with a huge potential market and earning, not to mention you'll meet a lot of exciting clients, photographers, and wedding organizers among many others along the way. Obviously, this is a business better suited for women. However, a lot of male makeup artists have sterling reputations in this industry, so nothing is indeed impossible.

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Interested to give this business a shot?
Then here are a few considerations to help you along the way.

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1. Startup Investment
You'll need the initial investment for equipment and makeup products, as well as the necessary training. Some locations will require a cosmetologist's of beautician's license before you can engage clients so it might be a necessary investment. Makeup and equipment costs can vary with different types, variants, and class of makeups available. However, a starter kit can cost you below $2,000 in total.

2. Licenses and Permits
As mentioned before, some states in the U.S. will require a cosmetologist's or beautician's license before you can begin the business. Consult your local authorities for information regarding required licenses and permits, and their application processes. A third-party liability insurance is also sometimes a necessity for certain locations, but it might also be a good idea to get one otherwise.

3. Marketing
As with similar business where you'll need to market yourself, sometimes, the biggest factor for success is whether you have the courage and confidence to show up. You might not be the best in the business, but a less skillful makeup artist with better marketing prowess will have more clients than an excellent one without any marketing effort.

Hone your skills, build a nice portfolio, and get it out there, all will determine your success in this business and you can't get ignore any of them. In this days and age, social media is a necessary marketing platform, even more with this business. If necessary, you might need to hire (or partner up) with professional photographers to build your portfolio.

Photographers can also help you get some clients, as well as wedding organizers, caterers, and others related to wedding and beauty industry. So, networking with them will also be an essential step.

Earning Potential

The U.S. average earning for makeup artist is $16.26 hourly, and annually makeup artists can make ranging from $21,000 to more than $80,000. This number is relatively high compared to other industries and shows the potential of this industry.

The key to this business is how to market yourself and build a reputable presence, both online and offline. Repeat customers are often in this industry, so make sure to build sustaining relationships with clients, as well as vendors that might help make recommendations for you.