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"Bathing Suit Business": How to Get Started

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Bathing suit is a niche of the massive fashion industry where the competition is less fierce, making it a nice opportunity for those with a flair for fashion design. Although the skill for sewing will be preferable, you can also outsource the sewing process if necessary.

You can start small as a home-based business, catering for clients with the needs of made-to-order bathing suits, or you can mass-produce and create your own swimsuit brand.

In this digital era, you can also utilize the many online marketplace channels as a viable way to sell your products, eliminating the need to open a brick-and-mortar store, which might be costly.

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Interested to start this business? Here are a few tips to help you begin:

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1. Startup Investment
If you're planning to sew the suits yourself, you'll need to invest in the necessary sewing machine. If not, a computer and necessary software for design purpose will be your main investment. You'll also need to invest in fabrics and other necessary supplies. If you're planning in establishing your own brand, set aside some investment fund for the necessary packaging and branding purpose.

(!) You can start with around $2,000-$10,000.

2. License and Permit
In most location, a special permit or license will not be necessary. However, this can vary depending on your location. Consider consulting your local authorities to get a better information regarding the required license or permit before you can engage in the business.

Getting an insurance might also be a good idea, even when it's not a legal necessity in your location to prevent future contingencies and accidents.

3. Marketing
You can partner up with travel agents that offer sunny destinations, giving discount coupons of your product as a promotional tool. In this day and age, online promotions are necessary for any business. Build a nice website, and promote yourself on social media.

Repeat business is common in this kind of industry, and word-of-mouth recommendations will be valuable. Make sure to maintain good relationships with existing clients as well as partners and peers.

4. Keeping Up With The Trends
As with any business in the fashion industry, keeping yourself up to date on the current trends, as well as making future predictions will be one of the keys to the success of your business.

Many resources both online and offline are available. If possible, join the existing fashion practitioner communities. Not only this will help your knowledge, but it can also help with promoting your business as well as getting new potential clients.

Earning Potential

Bathing suits can be sold for as high as $150 a piece. For the sake of this article, let's make an assumption that your products will have an average price of $50.

By selling 100 pieces a month, you can gain an earning of $5,000 per month, or $60,000 annually. The profit margin can be as high as 300% per piece, which is very healthy for any business.

Marketing strategy and making your products up to date will be the key to the success of the business.