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"Niche Travel Business": How to Get Started

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You love traveling and wants it to be more than just a hobby. The obvious thing is to either work as a tour guide or in a travel agent, right? Or even better, open a travel agent yourself. But yet, you frowned at the idea of travel agents, only offering obvious destinations, bad culinary options, and mainstream hotels. If you've ever felt that way, and still wants some kind of business in the travel industry, why not start your own niche traveling business? Niches like adventures, nightlife, and religious among many other options can be more fun than ordinary travel agents. Besides, it also fulfills your passion in different areas.

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Does it catch your attention? Want to start your niche tourism business right away? Then, here are some notable points to help you get started.

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1. Startup Costs
Monetary-wise, startup investment needed is quite low, and you can get started right away with below $5,000. You'll need a usable computer with the necessary software for project management, as handling a lot of clients with different travel plans can be a confusing task if not managed well. You'll also need some sort of transportation. You can start a home-based travel agent right away, but getting an office space will increase your marketability. But, leasing an office can cost a lot and can strain your investment capital.

2. Find Your Niche
Your first step is of course to find your niche. Will it be an adventure tour? Religious tour? Women-only tour? Try to do a sufficient market research to understand the opportunity and the current competition. To get started, it's good to find a niche you're passionate about, preferably ones of which you're already networked. For example, If you love clubbing and have a lot of clubber friends, why not organize a tour for the next big rave festival? Or if you are in a local church community, you can arrange a religious tour to Israel or other religious-historical areas.

3. Get Your Licenses
Depending on your location, you may need to contact your tourism board for a special tour guide license. Remember, being licensed will help with your credibility and marketability. Also, consult your local authority whether you'll need a regular business license or other licenses.

4. Monetizing
You can charge your clients with a fixed rate or an hourly rate. On top of that, you can also profit from discounted tickets, accommodations, and restaurant fees. Negotiate with hotels, transportations, and restaurants for the best discount. They'll also need travel agents like you to grow their business, so make it profitable for both ends.

5. Marketing
Build a website, start a blog abut your traveling stories, join traveling forum and communities both online and offline. In a travel business, repeat customers are often, so make sure you deliver each tour to be their best experience ever.

Earning Potential

The average hourly salary for tour guides are $11.3; that translates to approximately $24,000 in annual salary. Being an independent tour guide, you will get more earning through tickets, hotels, and accommodations as mentioned above.

If you can build your client base and keep your tour programs as fun and exciting as possible, this business can be very lucrative with a limitless earning potential.