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"Public Relation Business": How to Get Started

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The public relation industry has undergone a major transformation in the social media era and is full of untapped potentials. The development, however, allows lower entry barrier to the $14 billion industry (U.S.). The rise of entrepreneurship, and the surge of new businesses, also open a lot of doors for a potential market for this industry. Small, new businesses might not realize the importance and benefits of PR, lest having the budget for it. This is where you can fill in.

What would your job be? Your mission will be to manage the public image of your clients, and this can be achieved by many means. Is your client a restaurant? Then a good public image might mean the great TripAdvisor, Yelp, and other social media reviews, and that's what you should manage. Will an interview with magazines or newspapers help the business? Or a blogger review? That means, the key to this business is for you to manage relationships with medias, bloggers, social media influencers, and an army of 'reviewers.'

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Think you have the knack for the job?
Read further, here are some tips to help you started.

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1. Startup Investments
If you plan to start small, you can literally start with zero provided you already got a reliable computer, smart phone, and internet connection. However, leasing an office will help your credibility significantly. The cost of rent will vary with your locations. You will also need to buy office supplies and equipment.

There will be hidden costs, such as asking media partners for lunch or dinner, hiring 'reviewers' and bloggers, etc. You should prepare at least $5,000 in total.

2. Focus on a Niche
Every industry demands different PR treatment. What works for FnB companies might not work for tech companies, and vice versa. It's better to pick a specialty early on and focus building your relationships according to your focus. Serving fewer clients on the start on your business, but with great successes will have a more significant impact on your reputation than having broad clients with average results.

3. Licenses and Permits
Most locations won't require a special permit before you can start the business. However, it may vary with your location. Consult your local authority for better information regarding required permits or licenses.

4. Marketing
How to introduce yourself to the public? It's better to start small and build on your success stories later on. Look for local businesses that might need your service, prepare a business proposal. Remember, once you got a successful result with a client, you can include that success story in your proposal for the next client. Build a website, a functional one that showcases your services and your past success stories.

Earning Potential

The U.S. national average salary for public relation specialist is $65,830 a year, or $31.65 hourly, which is astonishingly high across all industries. Being an independent PR firm, your earning potential should be higher than the average. Top firm in this industry can earn $10 million and above in a single year.

The key to this business is to build networks and relationships with required influencers and medias.