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"Photography Business": How to Get Started

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Photography used to be an expensive hobby and even more expensive business. During the past decade, things have changed a lot especially since the mass production of DSLR, and buying a professional camera is now cheaper than ever. However, that created a problem for the photography industry in general: everyone's now seemingly a photographer.

The rise of free stock photography also overcomplicated the problem, and the competition of the industry is never as tight as it is today. However, plenty of opportunities are still available, as long as you want to invest some time and dedication to stay ahead from the flock,both technical-wise and business-wise.

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Still interested to build your professional photography business?
Read further, here are some tips to help get you started.

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1. Startup Investment
As previously mentioned, it's cheaper than ever to start a photography business. The necessary equipment like camera, lens, etc. are obvious investments. Other necessary equipment will be a computer for editing purpose, as well as the necessary software. Starting with $10,000 will be sufficient.

2. Find your Business Model
Why is the failure rate of the photography business so high? Simply because most don't have any business model (and business plan). A business model is, simply put, how you plan to make money.

For photography, there are many business models available, like wedding and pre-wedding photography (charging by package), selling stock photos, corporate photography, food photography and many others. Find one that suits you, and market yourself accordingly.

The worst mistake you can do in this industry is to try to do everything. With the number of competitors available, you simply can't. Invest your time focusing on one which you find the most opportunity and the one you are passionate with.

3. Marketing
Obviously, the best way to market yourself is to showcase your photos. However, with thousands if not hundreds of thousand photos being showcased on the internet every single day, it will be tough to get recognized, and you have to work hard not only to publish unique, high-quality photos but also to get them recognized.

Join competitions, write a blog and get followers, network endlessly, and work hard. There's no shortcut to success.

4. Licenses and Permits
Most likely you won't need special permit or license, but it can vary with your location. Contact your local authority to get a better information regarding required permits.

5. Value Added Service
Photography can easily be paired with many other businesses that supplements it well. For example, graphic design and photography can go hand-in-hand flawlessly. Videography will also be an obvious pairing. A make-up artist can also be an option, as well as food make-up for food photography. If you can provide those services, either by yourself or partnering with someone else, it can give extra value for your business.

Earning Potential

The U.S. national average earning for a photographer is $31,710 per year, or $15.24 per hour, which is quite average by the standard across all industries. However, the deviation is quite high and there are many photographers that earn zero, and on the other hand many that earn six-figure earnings.

Being unique and how resilient, and creative, you market yourself will be the key to your success.