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"Sublimation Photo Printing (On Mugs, T-Shirts) Business": How To Get Started

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Photo printing on mugs, T-shirts, table mats, and any other medias have been an age-old business with massive success in the past. Today, although the popularity of the business has diminished with the emergence of newer forms of media, the business is still a very viable opportunity, especially if you are looking for a small business that can be managed from home.

While starting the business is relatively easy and will require a relatively low startup investment, building your initial customer base can be a challenge. Thus, a creative marketing approach will be needed, and we will discuss some of the ideas below.

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Interested to start this business?
Here are some ideas and considerations to get you started.

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1. Startup Investment
As mentioned, you can start the business as a home-based one, eliminating the need and cost to rent a space.

Your required startup investments will go to the necessary equipment such as a camera, computer, reliable internet connection, a printer with sublimation feature, and other necessary tools and supplies.

(!) You can safely start with below $5,000.

2. License and Permit
On most location in the U.S. and worldwide, you won't be required to have a special license or permit before you can engage in the business.

However, the legal requirement may vary in your location, so consult your local authorities to get a better information.

Having an insurance might also be a good investment for any business, even when it's not a legal requirement. An insurance might save you from future troubles, so contact your local insurance agent to have the best option for your business.

3. Marketing
You can be creative with your marketing approach, such as opening a booth near tourism areas where people are more likely to take a photograph.

You can also cater to weddings by opening a photo booth, and you will send the printed t-shirt or mug by delivery.

Having a website will have its benefits in this digital day and age. Optimize your website with social media marketing and search engine optimizations to get the desired exposure to your target market.

4. Creativity
There are many creative ways to bring more value to your product. 3D printing can bring unique shapes and values while combining your product with augmented reality technology or mobile apps can bring a more interactive approach.

Many more ways to enhance the value of your product are available to tackle the tight competition and is only limited by your own imagination.

Earning Potential

Assuming a product can be sold for $5 to $10, with a $7.5 average, selling 200 products a month can net you a $1,500 monthly earning, or $18,000 annually.

Although building your customer base can be a challenge in the beginning, this business can have a sustainable future after you invested enough time to build your reputation.