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"Video Conversion Business": How to Get Started

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Still have that old Betamax or VHS videos lying somewhere in your basement? Probably yes. Most people already sold their old video player, yet feel too nostalgic to throw away old video tapes. With old birthday, wedding, and even birth of a child videos stored inside it, the contents are definitely worth keeping.

Although transferring, and converting old video tape contents to newer forms like DVDs or Blu-Rays are fairly easy, many people still don't have a clue, or the required equipment, to do the process themselves. This phenomenon creates an opportunity to open your video conversion business, which can be relatively easy to setup and won't require a huge startup investment.

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Interested to start this business? Here are a few tips to help get you started.

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1. Startup Investment
You can start this business as a home-based one, eliminating the need to rent a space. However, renting a proper space can help getting you more credibility, and getting more customers in the process. The rent cost can vary depending on your location, and you will need a location with good traffic to increase your visibility.

You will also need to invest in tools and equipment such as VCR-DVD combo, a television set, a computer with the necessary video editing software, and some supplies like video tape cleaners. You can safely start with below $5,000, although you will need to set aside at least six months of rent cost as your initial startup.

2. License and Permit
Most locations won't require a special license or permit before you can engage in the business. However, it may vary depending on your location. Consult your local authorities to get a better information regarding legal requirements of your location.

You might also need to invest in a liability insurance, as you might be held accountable for the damage of customers' old video tapes. Insurance might also help protect your business from other accidents and contingencies.

3. Diversity
Many media formats are available, and you can add some diversity to your video conversion business. For example, you can add super8, 8mm, and 16 mm films to your service, as well as a service for scanning old photographs and storing it in digital formats.

Going diverse will mean you have extra sources for revenue stream, and can help increase your reputability as an all-in-one service business.

4. Marketing
Having a good location will help the marketing process of your business dramatically, increasing the visibility to your customers.

In this digital day and age, any business can benefit from having a good website, supported with good social media campaign as well as SEO efforts.

Traditional marketing tools like giving out flyers and brochures to the neighborhood will also be a beneficial step to get your business known.

Earning Potential

In average, video conversion from old VHS or Betamax format to DVD can cost $35. With that assumption, converting 100 tapes a month will net you a $3,500 monthly earning, or $42,000 annual earning.

How you market your business will be the key to success in this business, as well as maintaining your service quality.